07. Apr. 2022
In Allgemeine Diskussionen
Editor's introduction: The development of live broadcast e-commerce has reached a certain scale and is becoming mature, so whether the live broadcast telemarketing list e-commerce can maintain its advantages and continue to develop in the future remains to be tested by time. This article sorts and summarizes the development of the live broadcast e-commerce industry in 2021, let's take a look. After more than ten years of nurturing and development, live broadcast e-commerce officially entered the public's field of vision in 2019. 2019 is also considered to be the first year of live broadcast in China, and live broadcast e-commerce has entered a real outbreak period. The opportunity for the outbreak of live e-commerce is that short video platforms have accumulated a huge amount of "wandering telemarketing list damming lakes", and it is urgent to find industries with large market capacity for wandering and monetization. At this time, the traffic of traditional e-commerce platforms has increased and the bonus period has passed, and the cost of traffic High, there is a huge difference in traffic cost between short videos and traditional e-commerce. This cost advantage directly determines that the live broadcast delivery platform can transfer part of the cost advantage to consumers and sellers, which ultimately contributed to the outbreak of the live broadcast delivery industry. Whether live e-commerce can eventually become an important model for e-commerce and continue to create value for consumers is still unknown, but a business model telemarketing list that can continue to control costs, improve efficiency, and improve user experience will eventually be accepted and recognized by the market. Of course, there are still many problems that need to be solved urgently in the live broadcast delivery industry, and the advantage of traffic cost is gradually lost, but in any case, we should embrace the competition and change of different business models with an open attitude.