10. Apr. 2022
In Allgemeine Diskussionen
Trust largely determines the perception Phone Number Database of the quality of the product or service. To build trust, the customer Phone Number Database expects proactive and relevant customer contact (factor 1) with an employee who knows the Phone Number Database customer and has the right competencies (factor 2). Together with emotional brand preference (factor 3), this ultimately leads to customer loyalty. The impact of big data on the Phone Number Database traditional banker When I started 10 years ago in my first position at a local bank branch, the bank director had a social role. He knew the local market, enjoyed the respect of the local Phone Number Database middle class and the knowledge about customers and the local market was 'stored' with the director and his employees. The rise of internet banking has ensured that banking matters are increasingly handled online. Because the customer only visits the bank branch sporadically, it has become more difficult for the branch manager to know what is going on with the customer. The use of data has therefore become more important. Thanks to new technologies Phone Number Database and the rise of social media, the amount of data available has also grown exponentially. This data offers endless possibilities to be relevant and to offer added value for the customer. Big data offers Phone Number Database endless possibilities to offer customers extra added value. The example of the shoe store I will give an example. Suppose you are an entrepreneur and have a shoe store in the center of Amsterdam. The data that your bank owns is unique and can be used for the benefit of you as an entrepreneur.