In addition, their chocolate brand is unique Whatsapp number database because they are cheeky (this chocolate bar is mine!), young at heart (nice treat during a night of Netflix or on a successful date), action-oriented (a choco-pampering moment after a good work-out), innovative (they run their business on a small budget), and fair (they use responsibly sourced cocoa beans for Whatsapp number database their chocolate. The Authentic Value of the Tony's Chocolonely Brand versus Hands Off My Chocolate.
Distinctive message A distinctive Whatsapp number database message is that which makes a person or organization unique, compared to someone who does exactly the same (work). It is important that the distinctive message matches the authentic value. This way you can make a difference with the Whatsapp number database your story compared to the competition. In the case of Tony's Chocolonely and Hands Off My Chocolate, there are clear differences. Tony's Chocolonely This was the first party in the Whatsapp number database the Netherlands to commit to 100% slave-free chocolate.
Other companies have since started using this as well. Yet Tony's Chocolonely remains different, because of the way in which it fulfills this mission in a Whatsapp number database business sense. For example, look at their slogan ' crazy about chocolate, serious about people '. They want to produce the best and tastiest chocolate bars, but in a responsible way. To make a Whatsapp number database impact with this message, they opt for short and powerful communication with an activist, idiosyncratic and creative undertone.