If there is no response, customers may feel ignored. Worse still, a customer query that hasn't just been acknowledged is followed by another automated tweet - completely unaware of the customer's grievance. What to do: Display the hours when you will be available to respond to customer inquiries, preferably daily at the time of signing. Critical remarks left unanswered When someone criticizes you, criticizes you, your business, or just a tweet of yours, you don't want to let those negative vibes float around for long. Leaving reviews unanswered (we're not talking about trolls, but reviews that people think are justified in making) can potentially damage your brand's reputation.
What to do about it: With automated tweets, you might not be there to respond to remarks in real time, but you want to do it as soon as you're back online to contain the damage. Advertising Continue reading below People generally forgive when hair masking service companies apologize not only for the inconvenience caused to their customers, but also for delayed responses. Auto-Favorites, Follows, and DMs Can Be Harmful With the help of some IFTTT Twitter recipes , individuals and businesses can automatically favorite tweets, automatically follow new followers, as well as set up automated DMs, among other things. Unfortunately, the automation does not exert any discretion.
Simply selecting certain keywords and setting up a recipe for favorite tweets containing those words, or even posts made by certain people, can lead to some embarrassing things given the uncertain nature of what others might publish. Automatic tracking of spammy companies or individuals with questionable records doesn't serve you either. Additionally, Twitter limits the number of accounts you can follow. You don't want to waste those follows on spammy or useless Twitter users! What to do about it: You need to know what is bookmarked on your behalf.