Offers with expiration dates yield quicker results and drive customers to take action now. 4. Use Bold, Simple Designs & Layouts Less is more when mailing list it comes to the design and layout of your mailing because simple, clean designs help highlight your offer/message. Use hard hitting, punchy copy, and clear appropriate images to engage your readers and keep them focused on your offer.

5. Be Honest! Don't use gimmicks or small print to trap your valued customers and potential new clients. Be honest with them about who you are as a company and what products you offer. Honesty and transparency are paramount and can be the difference between earning a good reputation and building a steady, loyal group of repeat customers, and creating a bad reputation that's hard to break.

6. Get your Timing Right Watch your competition closely, learn from their mistakes and keep an eye on their marketing and advertising efforts; boost your marketing campaigns when your competitors are lying low and economizing, and take mailing list advantage of the opportunities this creates to win over new customers. Repeat mailings deliver higher response rates than one-time mailings; when you increase the number of times a customer sees your offer, you also increase the chance that your customer will respond to it.